Niebla Media Art

Development of the visual identity for Niebla Media Art, a duo of audiovisual experimentation focused on generative art and analog sound. The proposal seeks the creation of computer images and sound design through synthesizers. The goal was to create a logo that transmits art, science and technology.

The Niebla Media Art logo is a visual exploration of the duality between technology and nature. Through a particle system, which generates constantly evolving fractal patterns, the ability of machines to simulate the complexity of natural systems is represented. This aesthetic choice, inspired by the duo’s audiovisual experiments, reflects their fascination with the intersection between the artificial and the organic.
Finally, the typeface Gotham Light, customized for this project, adds a modern and technological touch, complementing the fluidity of the particles. The choice of grayscale and black and white colors reinforces the idea of a balance between digital and analog.